All businesses face the challenge of staying ahead of their competitors, continuing to improve on their client service, and exceeding their clients’ expectations. To do so requires us to question the status quo and rethink the ways we can add value. This conference allowed TCWF employees to REIMAGINE. Reimagine what’s possible, stretch ourselves, challenge ourselves to be better, to be more efficient, and to find new ways to surprise and delight our clients. This year’s event drew inspiration from the Memphis style of design!